You buy hundreds of ECO4 leads every month. After one or two contact attempts, 80% go in the bin. We reactivate those dead leads and turn them into completed installations. You pay nothing unless we deliver.
See What Your Dead Leads Are Worth →Every month, ECO4 installers across the UK spend £50-£150 per lead from lead generation companies. The leads arrive as spreadsheets of names and phone numbers. Your team calls them once, maybe twice. Most don't answer. Some don't qualify. The rest go cold.
The industry average is brutal: over 80% of purchased ECO4 leads are contacted once or twice and then abandoned. That's £40,000+ per month in lead spend generating zero return.
Those leads aren't dead. They're dormant. And there's a very specific reason why now is the time to recontact every single one of them.
ECO4 Flex allows local authorities to set their own eligibility criteria, with income thresholds varying by council. Councils regularly update their LA Flex criteria — meaning someone who didn't qualify 6 or 12 months ago may now qualify because:
This creates a legitimate, compelling reason to recontact every dead lead in your database: "Eligibility criteria in your area have been updated — you may now qualify for a free home improvement worth £3,000-£25,000 under the government's ECO4 scheme."
This isn't spam. This isn't a sales pitch. This is genuine news that could save homeowners thousands of pounds. And it happens to generate completed installations for you.
We audit your dead leads — how many, how old, what data you have. Free, 48 hours.
AI-personalised messages using the eligibility change hook. You approve everything before it sends.
Email, SMS and AI voice — all sent from your company name. Fully PECR and GDPR compliant.
You keep 60% of recovered revenue. We keep 40%. Tracked in a shared dashboard.
A mid-size installer with 20,000 dead leads in their database.
At a conservative 3% reactivation rate, that's 600 leads re-engaged.
Of those, 50% pass the updated eligibility check and proceed to installation.
That's 300 completed installations at an average value of £5,000 each.
Total recovered revenue: £1,500,000
Even at half these numbers — 150 installs — that's £750,000 in revenue from leads you were about to delete.
We operate as your data processor under GDPR. All messages are sent from your brand, using your existing relationship with these contacts. We never touch your data outside of the agreed campaign.
ECO4 leads who previously enquired about a government energy scheme have a strong soft opt-in basis for recontact about the same scheme. We include clear opt-out in every message and maintain a permanent suppression list.
The ECO4 scheme is administered by Ofgem, not the FCA — so financial promotion rules don't apply. Standard PECR rules do, and we follow them to the letter.
Every month you wait is a month of installations you won't get back. The scheme has a hard deadline. Your dead leads have a shelf life. The eligibility changes that make reactivation possible today may not apply tomorrow.
The maths is simple: you've already paid for these leads. Reactivating them costs you nothing. The only cost is not doing it.
Free audit. 24-hour response. No obligation. If the maths doesn't work, we'll tell you.
Check My Database Value →